diginela.com

Diginela – SEO & Website Revamp Success Story

Website Address: diginela.com
Industry: E-commerce, Skincare & Health Products
Collaboration Duration: November 2022 – April 2024 (1 year 6 months)

Services Provided:

• Complete Website Redesign: Rebuilding the entire WordPress site with a fresh, user-friendly design.
• SEO Optimization: On-page, off-page, and technical SEO strategies to improve search engine rankings.
• Speed Optimization: Addressing performance issues to boost website loading speed, using GTMetrix and other tools.
• Security Enhancements: Strengthening the website’s security measures to protect against potential vulnerabilities.

Results Achieved:

• Increase in Clicks: Daily clicks surged from 50 to over 400, driving more targeted traffic to the site.
• Higher Impressions: Impressions skyrocketed to 12,000, enhancing visibility and engagement.
• Business Growth: Increased brand recognition led to a sharp rise in customer acquisition and sales.
• Revenue Boost: Monthly sales grew from 20 million IRR to over 200 million IRR, achieving a tenfold increase in revenue.

Diginela.com is the e-commerce platform for Tabriz Hydrofil Cotton Factory, a leading producer of skincare, haircare, and hygiene products under the brands Nella Laboratories, Oxyderm, Katya, and Shampana. The company specializes in offering its high-quality products to both consumers and pharmacies.

In November 2022, I began collaborating with the Diginela team to revamp their WordPress website. The project included a full redesign, implementing modern user interface (UI) and user experience (UX) principles to improve customer interaction. Additionally, I conducted a comprehensive SEO overhaul, which involved both internal and external optimization, technical fixes, and increasing the website’s speed.

As a result of the optimization efforts:

• Click-through rates saw a massive increase from 50 to 400+ clicks per day, attracting more visitors to the website.
• Impressions grew to 12,000, expanding the reach of the site and boosting visibility in search engines.
• The website’s overall performance and security were greatly improved, leading to enhanced user trust and experience.

Most notably, Diginela saw a dramatic increase in sales, with monthly revenue growing from 20 million IRR to over 200 million IRR—a remarkable tenfold increase in sales!